Branson doesn't like companies built around "the bottom Line"
What is your most hated business expression?
“The bottom line”: I don’t like businesses that are focused on that. You shouldn’t do it if that is your sole motive. Being passionate about what you do is a good start, and making sure you create something you’re proud of.
http://www.ft.com/cms/s/0/3cfb1268-fbbc-11de-9c29-00144feab49a.html